The Kanoo Group has become the Gold Sponsor of Shabab Alahli Club for the 2024-2025 season, after H.E Lieutenant General Mohammed Ahmed Al Marri, Member of the Board of Directors of Shabab Al Ahli Club and Chairman of the Board of Directors of the Sports Sector, and H.E Mishal Hamed Kanoo, Chairman of The Kanoo Group, signed the strategic partnership agreement between the two parties, in the presence of Khalifa Saeed Suleiman, Deputy Chairman of the Board of Directors of Shabab Alahli Club.
Under this strategic partnership The Kanoo Group’s logo will be placed on the back of the first football team shirts.
The signing ceremony was attended by Dr. Khalid Alzahed, Managing Director, Ahmed Al Bahar, Executive Director, Abdul Latif Al Sayegh, Media and Marketing Advisor, from Shabab Alahli, and Hisham Khalil Nass, Country Manager, from The Kanoo Group.
This agreement comes within the framework of the club’s strategy to continue cooperating with the private sectors to develop capabilities to achieve the highest levels of excellence in sport sector.
H.E Mishal Hamed Kanoo, Chairman of The Kanoo Group said: “We are delighted to partner with Shabab Alahli as their Gold Sponsor. As the UAE’s most prestigious football club, with an illustrious history of excellence, Shabab Alahli perfectly aligns with The Kanoo Group’s commitment to supporting sporting excellence”.
He added: “This partnership represents more than just a sponsorship – it’s an investment in the continued success of UAE football. We look forward to supporting Shabab Alahli’s journey as they continue to elevate the UAE’s sporting presence on both regional and international stages. We are humbled by the opportunity to support the club and the wonderful people who make the club an important institution of UAE.”
